Abstract
The integration of Ukraine into the international tourism space requires the training of future specialists in the field of tourism who are ready to work in the conditions of a digital society on the basis of intercultural dialogue. In this context, the problem of forming their cultural experience on the ground of intercultural communicative interaction with observance of network principles is actualized. The purpose of the article is to study new forms of culture of the electronic type, to analyse the possibilities of introducing digital technologies in the process of forming the cultural experience of future specialists in the sphere of tourism. Research methods were used to achieve the defined goal: system-structural method; abstract-logical; statistical methods; modelling method. Results. Deep structural transformations in the tourism industry are accelerating the pace of transformations of individual and collective cultural practices in which computer visualization is used. It is about the introduction of innovative forms of digital transformation, new Internet technologies, and the construction of cultural practices of spatial mobility into the process of forming the future tourism specialists` cultural experience. Cultural experience involves the creation of effective ways of interacting with the audience using digital means and the implementation of them in the process of professional training. As a result, the hierarchy of values of modern travel in virtual space is changing; new configurations of tourism with elements of digital culture are being formed. The personalization of tourist behaviour models for future specialists in the field of tourism is realized thanks to electronic resources, elements of remote technologies, multimedia equipment that function in the educational environment (MOODLE). Conclusions. The formation of the future tourism specialists` cultural experience in the conditions of the digital society takes place under the conditions of virtual reality of the 21st century, which changes the models of tourist behaviour, makes corrections in individual and collective cultural tourism practices
Keywords
cultural experience, cultural practices, models of tourist behaviour, virtual reality, digital culture, means of digital technologies
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